Dimensions

Pick which analytical lenses apply to this brand group. Each enabled dimension produces a per-brand analysis (cells on the findings page) and a cross-brand comparison (the synthesis cards). Dimensions with an industry restriction only appear when this group's industry matches.

Current industry: cpg

Name	Key	Kind	Pipeline	Industries
Visual Overlap	visual_overlap	factual	cross brand only	any
Chemistry	chemistry	factual	per brand then synthesis	cpg
Distribution	distribution	factual	per brand then synthesis	any
Marketing Mix	marketing_mix	factual	per brand then synthesis	any
Pricing	pricing	factual	per brand then synthesis	any
Product Portfolio	product_portfolio	factual	per brand then synthesis	any
Claims and Values	claims_and_values	interpretive	per brand then synthesis	any
Customer Perception	customer_perception	interpretive	per brand then synthesis	any
Positioning	positioning	interpretive	per brand then synthesis	any
Tone of Voice	tone_of_voice	interpretive	per brand then synthesis	any
Visual Identity	visual_identity	interpretive	per brand then synthesis	any

Saving updates the join rows. Existing DimensionAnalyses + Comparisons for unticked dimensions are kept (they just won't show in the readout/findings page until re-enabled). Re-tick + Refresh analysis if you want them surfaced again.

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