Brighton Brand Overlap Analysis Tool
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Dimensions

Pick which analytical lenses apply to this brand group. Each enabled dimension produces a per-brand analysis (cells on the findings page) and a cross-brand comparison (the synthesis cards). Dimensions with an industry restriction only appear when this group's industry matches.

Current industry: cpg

Name Key Kind Pipeline Industries
Visual Overlap visual_overlap factual cross brand only any
Chemistry chemistry factual per brand then synthesis cpg
Distribution distribution factual per brand then synthesis any
Marketing Mix marketing_mix factual per brand then synthesis any
Pricing pricing factual per brand then synthesis any
Product Portfolio product_portfolio factual per brand then synthesis any
Claims and Values claims_and_values interpretive per brand then synthesis any
Customer Perception customer_perception interpretive per brand then synthesis any
Positioning positioning interpretive per brand then synthesis any
Tone of Voice tone_of_voice interpretive per brand then synthesis any
Visual Identity visual_identity interpretive per brand then synthesis any

Saving updates the join rows. Existing DimensionAnalyses + Comparisons for unticked dimensions are kept (they just won't show in the readout/findings page until re-enabled). Re-tick + Refresh analysis if you want them surfaced again.