Brighton Brand Overlap Analysis Tool
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Solenis Pool Care

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cpg
Findings

Brands

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  • brand_website
    https://baquacil.com/
    no runs
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  • brand_website
    https://glbpool.com/
    no runs
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  • brand_website
    https://hthpools.com/
    no runs
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  • brand_website
    https://www.leisuretimespa.com/en/
    no runs
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  • brand_website
    https://poolbreeze.com/
    no runs
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  • brand_website
    https://poolife.com/
    no runs
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  • brand_website
    https://pristineblue.com/
    no runs
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  • brand_website
    https://sironaspacare.com/
    no runs
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  • brand_website
    https://sironaspacare.com/product-category/sirona-simply-collection/
    no runs

Add a brand

One URL per line. The homepage above is scraped by default; use this for /about, /our-story, /science, /benefits, or any other page that holds positioning copy the homepage doesn't. Each URL becomes an additional scrape source and its text is included in attribute coding.

PNG or SVG with a transparent background renders best on the readout's bone plates. Wide wordmark or stacked lockup both work.

A representative product pack front shot. PNG/JPG, ideally a clean studio image with the front panel visible. Used by the readout's §9 pack overlap section.

One platform: handle per line.

One URL per line. We classify automatically by URL pattern:

  • amazon.com/dp/<ASIN> or /gp/product/<ASIN> → individual product (Rainforest)
  • amazon.com/product-reviews/<ASIN> → product reviews (Rainforest)
  • amazon.com/stores/... or /s?... → brand-wide product search (Rainforest)
  • walmart.com/ip/<id> → individual product (BlueCart)
  • walmart.com/reviews/... → product reviews (BlueCart)
  • walmart.com/brand/..., /browse/, or /search → brand-wide search (BlueCart)

Reports

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Attribute rubric

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No rubric yet. Set up an attribute rubric (10-12 attributes) to enable the heatmap and matrix sections of the readout. Claude can suggest one.

Dimensions enabled

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Chemistry Claims and Values Customer Perception Distribution Marketing Mix Positioning Pricing Product Portfolio Tone of Voice Visual Identity Visual Overlap