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Attribute rubric

The 10-12 attributes Claude codes each brand against (0-4 strength). Drives the readout's identity heatmap and matrix. Each brand group has its own rubric.

Attributes — heatmap and matrix columns

#	Slug	Label	Description
1
2
3

Archetypes — rail dots, peer-card rings, positioning halos

#	Key	Label	Color	Default?
1				default
2				default

The default archetype gets a muted treatment in the readout (no ring, no callout). Non-defaults get a colored ring and label — flagging them as departures from the category norm.

Leave a row blank to skip it. Editing any attribute row (slug, label, or description) replaces the rubric and drops the existing per-brand codings — hit Regenerate readout afterward. Archetype edits below are independent and safe.

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