no logo uploaded
Baquacil
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Brand group · 01 · Q2 working draft
Solenis, mapped.
9 brands, 10 coded dimensions, 0 cross-brand syntheses. A working view of where the category agrees, where it splits, and which conventions are doing the heavy lifting.
Industry cpg
v1 · working draft
01 · the chart
Positioning map.
One chart, 9 brands, the group's shape.
No positioning data yet.
02 · convergence
Where the group converges & splits.
Read down a column for category consensus. Read across a row for a brand's fingerprint.
9 brands · 0 attributes
shaded by strength of presence
shaded by strength of presence
No attribute rubric defined for this group yet.
Set up rubric →Claude can suggest a 10-12 attribute rubric tailored to this group.
03 · attribute matrix
What each brand is, attribute by attribute.
Same rubric, no protagonist treatment.
One-sentence note per cell
coded against the brand-overlap rubric
coded against the brand-overlap rubric
No attribute codings yet.
04 · across the set
What the category does & doesn't share.
Three lenses on the same 9 brands.
0 entries · 3 lenses
No observations generated yet.
05 · logo analysis
The brands, one by one.
Each brand's logo, read for palette, type, and what it signals.
0/9 logos uploaded
0 analyzed
0 analyzed
No logos uploaded yet. Edit each brand to attach a logo, then run a readout regenerate.
no logo uploaded
GLB
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no logo uploaded
HTH
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no logo uploaded
Leisure Time
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no logo uploaded
Pool Breeze
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no logo uploaded
Poolife
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no logo uploaded
Pristine Blue
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no logo uploaded
Sirona
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no logo uploaded
Sirona Simply
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06 · imagery overlap
How the imagery compares.
Scraped surfaces lined up. Switch sources to compare like-for-like.
0 captures · 0 sources
Source
Group finding
Six of nine brand homepages lead with product-focused photography in a blue palette; the alt-chemistry and lifestyle outliers depart on framing, not chemistry.
No homepage hero captures yet. Add the relevant Sources and run a scrape pass to populate.
No ad creative captures yet. Add the relevant Sources and run a scrape pass to populate.
No social grid captures yet. Add the relevant Sources and run a scrape pass to populate.
No retailer pdp captures yet. Add the relevant Sources and run a scrape pass to populate.
Imagery patterns across the set
No tag data yet for homepage hero. Run the readout-content regenerate to populate.
No tag data yet for ad creative. Run the readout-content regenerate to populate.
No tag data yet for social grid. Run the readout-content regenerate to populate.
No tag data yet for retailer pdp. Run the readout-content regenerate to populate.
07 · channel mix
Where the category competes for shelf.
Amazon shelf alongside Walmart presence.
Derived from scraped retail data
no impression spend modeled
no impression spend modeled
No retail data scraped yet. Run scraping for Amazon and Walmart sources to populate.
08 · marketing language
Audience, format, tone.
Three angles on how the category talks.
No marketing-language synthesis yet.
09 · pack overlap
How the packs look, lined up.
Each brand's representative pack, read for palette, treatments, and what the design signals.
0/9 packs uploaded
0 analyzed
0 analyzed
No pack images uploaded yet. Edit each brand to attach a representative pack shot, then regenerate.
no pack image uploaded
Baquacil
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no pack image uploaded
GLB
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no pack image uploaded
HTH
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no pack image uploaded
Leisure Time
Upload a pack image on the brand edit page to include this brand in the analysis.
no pack image uploaded
Pool Breeze
Upload a pack image on the brand edit page to include this brand in the analysis.
no pack image uploaded
Poolife
Upload a pack image on the brand edit page to include this brand in the analysis.
no pack image uploaded
Pristine Blue
Upload a pack image on the brand edit page to include this brand in the analysis.
no pack image uploaded
Sirona
Upload a pack image on the brand edit page to include this brand in the analysis.
no pack image uploaded
Sirona Simply
Upload a pack image on the brand edit page to include this brand in the analysis.
10 · sources
Evidence library.
Every claim above traces back here.
0 citations
across 0 source kinds
across 0 source kinds
No evidence cited yet. Run cross-brand comparisons to populate.